Beta

For shops and sellers

Embroidery digitizing for shops and sellers

Stitch and Threads turns a customer's logo into a DST file in minutes. For most designs, in about a minute, it shows 4 styles, each with its stitch count and an estimated sewing time, so you can quote and choose before you download. It also makes PES, JEF, EXP, VP3 and XXX.

Last updated · The Stitch and Threads team

Real results, on real products

  • Mockup: the tiger mascot sample, stitched in Bold Outline, on a poloSample

    Tiger mascot

    Bold Outline

    18,708 stitches · 5 threads · 90 mm wide

  • Mockup: the surf sunset badge sample, stitched in Classic, on a capSample

    Surf sunset badge

    Classic

    2,329 stitches · 5 threads · 40 mm wide

  • Mockup: the rose monogram sample, stitched in Classic, on a poloSample

    Rose monogram

    Classic

    7,515 stitches · 3 threads · 90 mm wide

  • Mockup: the happy bee sample, stitched in Classic, on a t-shirtSample

    Happy bee

    Classic

    7,961 stitches · 5 threads · 90 mm wide

Mockup: our rendered stitches on a product photo, at true size. Sample designs, not customer work.

Your day

What does a shop need from a digitizing tool?

A customer sends a logo, usually as a JPG or a PNG. You need a file your multi-needle machine reads, a number to quote, and something to show the customer before the run.

Shops often price by stitch count, per 1,000 stitches. Waiting on a file, or finding out at the machine that it puckers or gaps, costs you the job's margin and the garment.

Today

What helps a shop today?

  • DST for multi-needle machines

    DST is the format most commercial machines read: Tajima, Melco and most multi-needle machines.

  • A stitch count for every style

    Each style shows its stitches, threads, size and an estimated sewing time before you download.

  • 4 styles to show a customer

    Classic, Bold Outline, Soft & Light and Line Art, side by side, from one upload.

  • Product previews

    See the sample badge on a polo, cap, t-shirt or tote. Your own design on products is coming next.

  • Any size, 10 to 400 mm

    Tap Left chest 3.5″, Cap front, 3″ patch or Jacket back, or type a width. A new size is free.

  • Re-downloads are free

    Need the same design as PES for a home-machine customer? Downloading it again, in any style or format, is free.

Quote with numbers

How many stitches is my customer's logo?

Every style shows its stitches, threads and an estimated sewing time. Here are the numbers for our sample badge at 90 mm.

Classic

Fills for big areas, satin for borders and letters, fine lines as runs.

Choose it for: Most logos.

Stitches
7,019
Threads
6
Sewing time
~11.5 min
The sample badge in the Classic style, preview render from our digitizer
Classic · 90 mm
Sample
Rendered preview from the stitch file. Not a photo.

Examples

What do real results look like on products?

Logos and patches for caps, polos and totes, with the numbers you would quote from.
  • Stitched render on twill of a geometric fox head in orange fill with a dark satin outline
    Rendered preview from the stitch file. Not a photo.

    Fox mascot · Bold Outline · 48 × 50 mm

    3,773 stitches · 4 threads · ~7 min · Cap front

  • Stitched render on fabric of a brown fill coffee cup with satin lettering in brown and gold
    Rendered preview from the stitch file. Not a photo.

    Morning Brew · Classic · 90 × 36 mm

    2,556 stitches · 3 threads · ~5 min · Tee, left chest

  • Stitched render on fabric of a round patch: green fill mountains and a gold sun inside a navy satin ring with arched lettering
    Rendered preview from the stitch file. Not a photo.

    Ridge Line patch · Classic · 90 × 90 mm

    10,295 stitches · 6 threads · ~19 min · Hoodie, chest

A render shows exactly what's in the stitch file. Fabric, stabilizer and your machine still shape the final result, so always run a test stitch first.

These artworks are our own fictional designs, not customer work.

Show the customer

Product previews

  • The sample badge on a polo, product previewSample
    Polo90 mm
  • The sample badge on a cap, product previewSample
    Cap55 mm
  • The sample badge on a t-shirt, product previewSample
    T-shirt90 mm
  • The sample badge on a tote, product previewSample
    Tote90 mm

Mockup: our rendered stitches on a product photo, at true size.

Our sample badge. Your own design on products is coming next.

Coming next

What's coming for shops?

  • Thread lists and proof sheets for shopsSoon
  • Your machine and fabric settingsSoon
  • Warnings before you stitchSoon

Our files don't do cap sequencing yet. Caps are usually sewn from the center outward and from the bottom up, so check the sewing order before a cap run.

Questions people ask

Which format does my machine need?

DST for most commercial machines (Tajima, Melco), PES for Brother and Baby Lock, JEF for Janome and Elna, EXP for BERNINA and Melco, VP3 for Husqvarna Viking and PFAFF, and XXX for Singer.

Does DST store colors?

No. A DST file has color stops only: the operator chooses the thread for each needle. Our EXP files work the same way. PES and JEF use the nearest color from the brand's thread chart, and VP3 and XXX store the exact colors.

How many stitches will my design have?

Each style shows its stitch count before you download. Our sample badge at 90 mm has 7,019 stitches in Classic, 7,924 in Bold Outline, 4,174 in Soft & Light and 941 in Line Art.

Can I download more than one format?

Yes. Downloading the same design again, in any style or format, is free.

Is the preview exactly how it will sew?

No. The preview is a realistic render, not a photo of a sew-out. Thread, fabric, stabilizer and machine all change the result. Do a test sew-out first.

Your AI digitizer

Drop a customer logo. See it in 4 styles.

PNG or JPG, up to 25 MB. Free account · 5 free designs, no card.

Drop your artwork

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